The goal for Polyscreen was to develop a strong image and consolidated a new collection of fabrics Vertisol. The proposal was essentially simple: create a clear and modern brand, which was installed in the collections and to hold the security, service and taste.
Our agency was responsible for the development of the catalogue and audiovisual.
The process was also very clear. First we defined the tone and the naming of the brand. With these definitions are advanced on the ideas, fonts and pictures.